The Conway Area Chamber of Commerce holds this annual event to elevate and honor underrepresented business enterprises that are owned or led by the following person(s) or group of persons: African American, Asian American, Hispanic American, Native American, Pacific Islander; Veteran, or LGBTQ+ and individuals with disabilities.

Eligible nominees for the Diversity in Business Awards include but are not limited to business owners/executives/employees, nonprofit organizations, for-profit firms and institutions, universities and colleges, and representatives of local, state, and federal governments who are members of the Conway Area Chamber of Commerce.